Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig, ISBN 0749439270
*Aimed at marketing practitioners and students. * Uses real examples and comments from leading business experts. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? They have all launched new branded products that have failed - spectacularly and at great cost. "Brand Failures" looks at how such disasters occur. It looks at those brands that have launched with the help of multi-million dollar advertising campaigns and then sunk without trace. Matt Haig recounts classic examples from every era of branding including more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt," so providing "how not to" advice. Some of the brand disasters covered are: Coca-Cola (New Coke), Chevy, Fender, Harley-Davidson, IBM, Microsoft, McDonalds's, Mr. Donut, Perrier, Pets.com, Quaker, Sony, Tang and Virgin.
Ultimate Game Design: Building & Scripting Game Worlds by Tom Meigs, ISBN 0072228997
Filled with tips and techniques from veteran game designers at Sony, Blizzard, Disney, LucasArts, Activision, 3DO, and many others!
Plan, design, and create enthralling game environments complete with richly animated characters and objects by applying the expert techniques described in this one-of-a-kind resource. Veteran game developer Tom Meigs covers the foundations of game design, including previsualization, level stubbing and layout, lighting, texturing, behavior scripting, and using particles, and explains in detail each stage of game development and design. Each chapter features an in-depth interview with a game industry expert as well as case a study based on Tom's real-world experiences working on Sony PlayStation games and various other projects. Plus, you'll get priceless advice on how to get into the game development industry now with details on the different types of jobs available.
Ultimate Game Design: Building & Scripting Game Worlds by Tom Meigs, ISBN 0072228997
Sony > Ultimate Game Design: Building & Scripting Game Worlds by Tom Meigs, ISBN 0072228997
Logitech USB Microphone Black PS2
High-performance microphone accurately reproduces sound for Sony Playstation2 games like Karaoke Revolution and Get On Da Mic. High-performance microphone accurately reproduces sound. Reliable, high quality design. Designed for karaoke games.
Logitech USB Microphone Black PS2
Sony > Logitech USB Microphone Black PS2
Energizer ER-C640 Camcorder Battery
This Energizer ER-C640 Camcorder Battery is recommended for the following camcorders:
Sony
Volts: 7.
Energizer ER-C640 Camcorder Battery
Sony > Energizer ER-C640 Camcorder Battery
Vegas 6 Revealed: The Official Guide
Vegas X is a non-linear video editing application featuring an intuitive interface that allows you to compile, trim, and edit digital video. Covering the logical workflow of a Vegas project, from capturing video to rendering the finished project, ?Vegas ? The Official Sony Guide? covers all aspects of creating video productions with Vegas 6.0. Learn how to create compelling video productions using the software toolset, from the basic facets of digital video editing such as editing clips and assembling a project, to more advanced features such as how to create special effects and working with digital sound. The book can be read from cover-to-cover or it can serve as a handy desktop reference for specific video editing task. Written in an approachable style with definitions, Quick Tips, and how-to tutorials throughout, ?Vegas ? The Official Sony Guide? will help you master all of the features of Vegas X, Sony's popular, feature-rich video editing application.
Vegas 6 Revealed: The Official Guide
Sony > Vegas 6 Revealed: The Official Guide
Ghost Rider PS2
Reflecting the stylized action of the Marvel comic series and Sony Pictures' upcoming film, Ghost Rider offers a unique combination of high impact combat and motorcycle action. Johnny Blaze is Ghost Rider destined to haunt America's highways, visiting his righteous wrath upon the souls of the wicked and the damned. The high-octane storyline takes Ghost Rider to a large variety of scenes and locations while facing off against familiar faces from both the Marvel comic universe and Sony Pictures' movie.
Features
- A top property from Marvel
First released into the spotlight in 1972, Marvel's Ghost Rider comic series has sold more than 45 million copies to date. A new limited series comic written by Garth Ennis and illustrated by Clayton Crain is due out in September 2005. In addition, a feature length movie from Sony Pictures is due out February 2007 and stars Nicholas Cage as Ghost Rider. - Authentic Comic Storyline
Famed comic writers...
Sony > Ghost Rider PS2
Energizer P-3302Nickel Cadmium Cordless Phone Battery
3.6v / 300 mAh NiCd Cordless Phone Battery for AT&T, ITT, Lucent, Panasonic, Sony, Telemed, Toshiba, Uniden phones
This is an aftermarket part that is authorized to meet or exceed the performance of the manufacturer's original part.
Energizer P-3302Nickel Cadmium Cordless Phone Battery
Sony > Energizer P-3302Nickel Cadmium Cordless Phone Battery
Ghost Rider PS2
Reflecting the stylized action of the Marvel comic series and Sony Pictures' upcoming film, Ghost Rider offers a unique combination of high impact combat and motorcycle action. Johnny Blaze is Ghost Rider destined to haunt America's highways, visiting his righteous wrath upon the souls of the wicked and the damned. The high-octane storyline takes Ghost Rider to a large variety of scenes and locations while facing off against familiar faces from both the Marvel comic universe and Sony Pictures' movie.
Features
- A top property from Marvel
First released into the spotlight in 1972, Marvel's Ghost Rider comic series has sold more than 45 million copies to date. A new limited series comic written by Garth Ennis and illustrated by Clayton Crain is due out in September 2005. In addition, a feature length movie from Sony Pictures is due out February 2007 and stars Nicholas Cage as Ghost Rider. - Authentic Comic Storyline
Famed comic writers...
Sony > Ghost Rider PS2