Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan, ISBN 0471242098
Years ago, Avis was a little fish in the car rental industry. Fearing the company would be swallowed up if they didn’ t " try harder, " Avis boldly announced its #2 status to the world through advertising— and the rest is history. Why has this approach become a marketing legend? Because there are more people who can relate to being #2, 3, or even 4, than can claim they know what it’ s like to be the Big Fish. There are plenty of little fish out there, circling in schools around the brand leaders they so desperately wish to surpass. Squeezed by new competition, a retreating consumer, and aggressive retailing practices, marketers of second- and third-rank brands are struggling to survive in a business environment where they have fewer resources and less control than ever before. But instead of watching— and copying— every move the Big Fish makes, these " Challenger" brands need their own set of marketing rules if they have any hopes of staying afloat and competing effectively against the leader. Eating the Big Fish is the first book that sets out to define those rules. Adam Morgan offers an innovative mental and strategic framework for those who find themselves in this new, hostile middle ground, looking for aggressive growth against the market leader. Morgan, the Joint European Planning Director of TBWA (the international advertising agency behind the campaigns for such brands as Absolut vodka, Apple computers, and Sony Playstation), has examined in detail forty of the most successful Challenger brands of the last ten years— new or relaunched brands which have achieved rapid growth (and fame) with limited marketing resources. He outlines thereasons why Challengers must think differently in order to survive, offering hands-on advice, plentiful examples, and invaluable information to help a Challenger learn how to swim out of the shadow of the Big Fish.
The Art of Greg Horn
Image Comics presents the very first art book by top cover artist Greg Horn. From his outstanding illustrations for Marvel to his unforgettable work in the ultra-competitive gaming and advertising fields, this edition will collect many of Greg's most renowned pieces. Included in this book are his commercial art projects for industry giants such as Nike, Bacardi, Sony, Ringling Bros., Universal Studios, and Allstate Insurance. Also featured in this publication are nearly 50 magazine covers painted for Wizard, The Official XBOX Magazine, 100% PSM (Playstation) and PCGamer magazines.
The Art of Greg Horn 
Sony > The Art of Greg Horn
Lean and Green: Profit for Your Workplace and the Environment by Pamela J. Gordon, ISBN 1576751708
Illustrated with real-life examples from Sony, Intel, IBM, and other well-known companies, this handbook promotes practical environmental tasks that yield immediate benefits.
Lean and Green: Profit for Your Workplace and the Environment by Pamela J. Gordon, ISBN 1576751708
Sony > Lean and Green: Profit for Your Workplace and the Environment by Pamela J. Gordon, ISBN 1576751708
Energizer Lithium Ion Camcorder Battery ER-C571
- Replaces Sony NP-QM71D and NP-QM91D series
- 7.
Sony > Energizer Lithium Ion Camcorder Battery ER-C571
Sony AC Adapter PSP
Don't leave your gaming fun to a battery alone. Make sure power is at your command with the AC adapter for PSP. With this authentic Sony product, you can be sure of compatibility.
Sony AC Adapter PSP
Sony > Sony AC Adapter PSP
Production of Culture/Cultures of Production by Paul Du Gay, ISBN 0761954368
This innovative text offers a novel understanding of relations between the economic and the cultural. The book shows how cultural products are produced, marketed and sold in an increasingly global economy. Chapters examine the emergence of truly global cultural products and the strategies of global cultural players such as Sony.
Throughout, the book illustrates that contemporary cultural goods and services are inextricably bound up with economic processes of production, circulation and exchange.
Production of Culture/Cultures of Production by Paul Du Gay, ISBN 0761954368
Sony > Production of Culture/Cultures of Production by Paul Du Gay, ISBN 0761954368
XXX (SE)/XXX: State Of The Union (Full Frame, Special Edition)
"XXX (SE)" - From Revolution Studios and and Sony Pictures, Xander Cage (Vin Diesel) is a notorious underground thrill-seeker who, until now, has been deemed untouchable by the law. But when crack NSA Agent Gibbsons convinces Cage to infiltrate a ruthless Russian crime ring, this new breed of secret agent (code name: XXX) takes down the enemies of justice with a vengeance in this high-octane, turbo-charged thrill-ride from the acclaimed director of "The Fast And The Furious." "XXX: State Of The Union (SE)" - In this action-packed sequel to the box-office smash "xXx," Ice Cube stars as Darius Stone, a thrill-seeking troublemaker whose criminal record and extreme sports obsession make him the perfect candidate to be the newest xXx agent. He must save the U.S. government from a deadly conspiracy led by five-star general and Secretary of Defense George Deckert (played by Willem Dafoe). Only a renegade xXx agent like Stone has the Xtreme skills to stop Deckert's dangerous military splinter group...
XXX (SE)/XXX: State Of The Union (Full Frame, Special Edition)
Sony > XXX (SE)/XXX: State Of The Union (Full Frame, Special Edition)
The Art of Greg Horn
Image Comics presents the very first art book by top cover artist Greg Horn. From his outstanding illustrations for Marvel to his unforgettable work in the ultra-competitive gaming and advertising fields, this edition will collect many of Greg's most renowned pieces. Included in this book are his commercial art projects for industry giants such as Nike, Bacardi, Sony, Ringling Bros., Universal Studios, and Allstate Insurance. Also featured in this publication are nearly 50 magazine covers painted for Wizard, The Official XBOX Magazine, 100% PSM (Playstation) and PCGamer magazines.
The Art of Greg Horn
Sony > The Art of Greg Horn