Entertainment Marketing: The Moguls. the Media, and the Magic by Al Lieberman, ISBN 0130293504
Entertainment is now a sprawling $500-billion industry that reaches into every corner of human life. If you're in the entertainment business, your competitors range from athletes to casinos, Disney to Sony, Harry Potter to the Dixie Chicks. How do you differentiate your product and find your market in this incredibly complex and brutally competitive marketplace? This book will show you how.
Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and much more. You'll discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success. You'll also learn how to create tomorrow's blockbuster properties, starting right now.* Marketing and the 4 C's of entertainmentBring together everything that matters: content, conduit, consumption, and convergence* Seize the time, create a blockbusterOrganize your marketing to strike while the iron is hottest* Solutions for every entertainment product and mediumFilm, video, broadcast, cable, radio, music, print, games, sports, travel, and more* How the winners keep on winningDiller, Levin, Eisner: staying on top in the world's most brutal business* Character as brandMagical profits: the lessons of Harry Potter* New markets, new niches, new paradigmsIdentifying tomorrow's trends and opportunities before your competitors do* Bringing your brand to lifeLocation-based entertainment, "experiential branding," and beyond
Next-generation marketing in the $500 billion global entertainment marketplace.
Worms: Open Warfare PSP
Retaining the same award-winning gameplay, unique sense of humor and clever mix of action and strategy that has epitomized the brand for almost a decade, Worms is the ideal quality gaming experience while on the move and is perfectly placed to make its debut on the Sony PSP and the Nintendo DS. The processing power of the new handhelds means "Worms" contains the best of aspects of all previous "Worms" games whilst at the same time offering the best Worms AI and most balanced weapons system to date. Plus with the introduction of a whole raft of unique features and laugh-out-loud comedy, Worms engages the player with streamlined gameplay especially suited to the smaller screen and shorter play time of a handheld device.
Heralding a return to the classic 2D turn based gameplay, the easy to play yet hard to master gameplay makes Worms on PSP and the Nintendo DS a match made in heaven
FEATURES
- The unique "Two-and-a-half dimensional environments" of the PSP...
Sony > Worms: Open Warfare PSP
Sony Alpha Dslr-A100 Digital Field Guide
Following up the market-leading and critically acclaimed "Nikon D70 Digital Field Guide" and the "Nikon D50 Digital Field Guide," this unique book by the same author is designed to address users of the expected Sony Alpha DSLR-A100, with 272 pages of beautiful photos, essential photography how-to information and cool techniques for getting great digital pictures. Both colorful and portable, it will be packed with useful information, offering "information at your fingertips" that "goes where you go" for instant reference, anywhere! Includes step-by-step techniques that cover exposure, composition, and professional shooting tips on perspective, impact, and more.
Sony Alpha Dslr-A100 Digital Field Guide
Sony > Sony Alpha Dslr-A100 Digital Field Guide
Colani: The Art of Shaping the Future
If there was an award for world's coolest designer, Luigi Colani, with his signature moustache and trademark stogie, would win it hands down every year. Colani has been making bio-morphic streamlined products ever since he graduated from the Sorbonne, in 1953, with a degree in aerodynamics. He has designed everything from cameras and watches to cars and motorcycles. His visionary studies for supersonic transit, high-speed trains, aerodynamic sports equipment, eyewear, and just about everything else have dramatically altered our designed environment His ultra progressive design patrons include BMW, Canon, Mazda, NEC, Rosenthal, Sony, VW, and Zeiss. This magnificent volume, beautifully produced with hundreds of drawings and photos, showcases for the first time his wide-ranging oeuvre in the context of international design history. Also, it's just, well, incredibly cool.
Colani: The Art of Shaping the Future
Sony > Colani: The Art of Shaping the Future
Destination Branding: Creating the Unique Destination Proposition
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product.
By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
* Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.
* A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia.
Destination Branding: Creating the Unique Destination Proposition
Sony > Destination Branding: Creating the Unique Destination Proposition
Two Against Nature
Steely Dan have always been primarily a studio band, finding live shows and tours too arduous and unrewarding to do with any frequency. In fact, the last five years Steely Dan was together, they refused to tour at all. So, it came as a surprise to many that the Dan toured a couple of years ago, and in 2000 they surprised everyone again by releasing their first studio record in 20 years. Becker and Fagen have always been the oddballs in the annals of seventies rock, and it still shows here. Recorded live in NYC at Sony Music Stages. Includes: GREEN EARRINGS, COUSIN DUPREE, BAD SNEAKERS, JANIE RUNAWAY, JOSIE, FM, GASLIGHTING ABBIE, BLACK FRIDAY, BABYLON SISTERS, KID CHARLEMAGNE, JACK OF SPEED, PEG, WHAT A SHAME ABOUT ME, and PRETZEL LOGIC.
Two Against Nature
Sony > Two Against Nature
Competition in the 21st Century by Kirk W. M. Tyson, ISBN 1574440322
Ten years in the making, this book paints competition of the future based on in-depth research of worldwide business over the past 100 years. By analogy, it shows business competition in its 19th century childhood, 20th century adolescence, and 21st century adulthood. The book highlights new beginnings - the Intelligence Age, highly networked "MegaStrategic Business Entities", and the need for both a "Competitive Knowledge Base" and "Perpetual Strategy Process" to provide an early warning system for executives. This book provides the salient characteristics of successful companies, leaders and business practices of the 21st century. It covers business in Europe, North America and the Asia/Pacific region. Dozens of companies are profiled - Nestle, 3M, Toyota, Royal Dutch Shell, Procter & Gamble, Sony - and many more. This is must-reading for executives, managers, investors, students and others who want to plot a successful course for the future. It is also an invaluable reference tool for...
Competition in the 21st Century by Kirk W. M. Tyson, ISBN 1574440322
Sony > Competition in the 21st Century by Kirk W. M. Tyson, ISBN 1574440322
Targus 70W Universal Mobile AC Power Adapter
- Includes 8 tips,
3-foot AC input cord, A 6-foot DC output cord
- Carrying pouch and user's guide
- Compatible with many different models, including Averatec, Compaq, Dell, Fujitsu, Gateway, HP, IBM, Panasonic, Sony, Toshiba and Winbook
- Weight: 7.5 o
Sony > Targus 70W Universal Mobile AC Power Adapter