Everquest: The Ocean of Tears
R.A. Salvatore presents the second volume in the epic fantasy series set in the EverQuest universe. EverQuest is one of the largest massively multiplayer games (over 500,000 users). First printing 100,000. Extensive cross promotion with Sony Online Entertainment. National advertising and publicity campaign.
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan, ISBN 0471242098
Years ago, Avis was a little fish in the car rental industry. Fearing the company would be swallowed up if they didn’ t " try harder, " Avis boldly announced its #2 status to the world through advertising— and the rest is history. Why has this approach become a marketing legend? Because there are more people who can relate to being #2, 3, or even 4, than can claim they know what it’ s like to be the Big Fish. There are plenty of little fish out there, circling in schools around the brand leaders they so desperately wish to surpass. Squeezed by new competition, a retreating consumer, and aggressive retailing practices, marketers of second- and third-rank brands are struggling to survive in a business environment where they have fewer resources and less control than ever before. But instead of watching— and copying— every move the Big Fish makes, these " Challenger" brands need their own set of marketing rules if they have any hopes of staying...
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan, ISBN 0471242098 
Sony > Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan, ISBN 0471242098
Premium Power Products Sony Vaio Laptop Battery
- Sony Vaio GRX, GRS, GRV, GRZ, Vaio NV, Vaio FR, FRV series notebook battery
- Can be used as a primary or secondary (only in GRX) battery
- Compatible part numbers: PCGA-BP2NX or PCGABP2NX
- Battery Technology: Li-Ion, 14.
Sony > Premium Power Products Sony Vaio Laptop Battery
Tony Hawk's Project 8 Xbox
Reengineered from the ground up for Sony and Microsoft's next-generation consoles, Tony Hawk's Project 8 immerses players in the definitive skateboarding experience using ultra-realistic graphics, enhanced physics and extremely responsive controls that simulate the feeling of skating with every trick and bail. The game challenges players to experience the intensity and pressure of skating against some of the world's top pros in true to life competitions as they aim to become the #1 skater and establish their town as a skateboard destination. Delivering continuous skating action in a free-roaming living environment, Tony Hawk's Project 8 incorporates the series' most popular features, all of which have been enhanced with next-generation technology.
Features
- Next Generation Gameplay Brings Skateboarding to Life: Tony Hawk's Project 8 is built from the ground up with an entirely new engine for Sony and Microsoft next-generation consoles and features the most advanced...
Sony > Tony Hawk's Project 8 Xbox
Energizer P-7302 Nickel Cadmium Cordless Phone Battery
3.6v / 700 mAh NiCd Cordless Phone Battery for AT&T, Bell Phone, Cobra, Memorex, NW Bell, Panasonic, Sharp, Sony, Toshiba, Uniden phones
This is an aftermarket part that is authorized to meet or exceed the performance of the manufacturer's original part.
Energizer P-7302 Nickel Cadmium Cordless Phone Battery
Sony > Energizer P-7302 Nickel Cadmium Cordless Phone Battery
Les Miserables by Victor Hugo, ISBN 0140444300
Sony brings this powerful and moving story of love and redemption to the big screen in a major motion picture starring Liam Neeson, Uma Thurman, Academy Award-winner Geoffrey Rush, and Claire Danes.
Les Miserables by Victor Hugo, ISBN 0140444300
Sony > Les Miserables by Victor Hugo, ISBN 0140444300
Destination Branding: Creating the Unique Destination Proposition
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product.
By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
* Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.
* A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia.
Destination Branding: Creating the Unique Destination Proposition
Sony > Destination Branding: Creating the Unique Destination Proposition
Ape Escape 3 PS2
Created by Sony Computer Entertainment Japan, Ape Escape 3 marks the return of the troublesome piposaru apes, as it once again expands the popular Ape Escape franchise onto the PlayStation 2 computer entertainment system. Get ready to take on these mischievous apes that are on the loose and up to no good, playing as either the brother Kei or sister Yumi who are determined to put an end to the piposaru's plans. With a humorous storyline depicting pop culture parodies, unique transformations, mini-games, and variety of gameplay, Ape Escape 3 will provide players with lots of laughs.
STORYLINE
Specter and the monkeys are back and determined to rule the world! Under Specter's command, the mischievous monkeys are taking control of your television and airing programming that will cloud the mind of anyone who watches. Heroes Kei and Yumi dash through the TV studios capturing monkeys just as their outrageous shows hit the airwaves. Help us stop this primetime primate invasion!...
Ape Escape 3 PS2
Sony > Ape Escape 3 PS2