The Customer Experience: How Revolutionary Marketing Can Transform Your Company by Bernd H. Schmitt, ISBN 0471237744
In this follow-up to his bestselling book Experiential Marketing, Bernd Schmitt introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. A must-read for senior executives, marketing managers, and anyone charged to drive growth and spur change.
PRAISE FOR Customer Experience Management
" In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt’ s prescription makes it more satisfying to be a customer, more satisfying to be a brand manager. I hope desperately that every company with which I do business reads this book."
– Martyn Straw, Chief Strategy Officer, BBDO Worldwide
" Schmitt finally identifies the bush that a lot of marketing departments have been beating around. He anchors the activities that cost us millions and billions of dollars to ‘ end game’ objectives that have never before been so beautifully focused."
– Victor J. Pacor, Chief Marketing Officer, Sony Electronics, Inc.
" With his groundbreaking new book, Schmitt answers a much-needed call for a practical way to enact experiential marketing. His dynamic and engaging voice makes this as entertaining as it is informative.
Belkin FireWire 6' IEEE 1394 Compatible Cable (4-pin/4-pin)
- Attaches a device, like a digital camcorder (4-pin port), to your laptop or another Audio/Video device (4-pin port)
- Transmission rate of up to 400 Mbps
- Compatible with all Apple FireWire and Sony i.
Sony > Belkin FireWire 6' IEEE 1394 Compatible Cable (4-pin/4-pin)
Stuart Little by Linda Sunshine, ISBN 1557044074
In over 200 line drawings and color stills this book explains how the "Stuart Little" movie incorporates groundbreaking visual effects technology in the realm of photo-realism by the artists and innovators of Sony Pictures Imageworks.
Stuart Little by Linda Sunshine, ISBN 1557044074
Sony > Stuart Little by Linda Sunshine, ISBN 1557044074
How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai
"Fujio Mitarai is one of the ablest, most clear-sighted corporate chieftains in the global economy today. Whether cutting unprofitable businesses, pursuing precedent-breaking partnerships or pushing path-breaking manufacturing innovations, Mitarai has immensely improved Canon's financial condition. This must-read book details how Mitarai achieved great success in a most difficult environment." - Steve Forbes, President & CEO, Forbes Inc.
"President and Chief Executive Fujio Mitarai is at the vanguard of a new breed of CEO bent on combining Japanese quality and attention to detail with the U.S. focus on cash flow and shareholder value." - BusinessWeek
"Mitarai has forged a hybrid management style that embraces the hardheaded American pursuit of profit with traditional Japanese business values." - Fortune
"Canon CEO Fujio Mitarai is outshining Sony and Japan's economy by cutting debt, spending on research and exercising his clout.
How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai
Sony > How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai
Destination Branding: Creating the Unique Destination Proposition
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product.
By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
* Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins.
* A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia.
Destination Branding: Creating the Unique Destination Proposition
Sony > Destination Branding: Creating the Unique Destination Proposition
Maya 5 Fundamentals by Jim Lammers, ISBN 0735713723
With the powerful 3D modeling program Maya 5, users are limited only by their own imagination. In these pages, veteran animator Jim Lammers (who brought life to the Sony/Tristar film "Starship Troopers") takes readers from a review of 3D fundamentals to full-blown Maya 5 content creation. A companion CD includes video-captured movies that walk readers through every tutorial in the book.
Maya 5 Fundamentals by Jim Lammers, ISBN 0735713723
Sony > Maya 5 Fundamentals by Jim Lammers, ISBN 0735713723
Competition in the 21st Century by Kirk W. M. Tyson, ISBN 1574440322
Ten years in the making, this book paints competition of the future based on in-depth research of worldwide business over the past 100 years. By analogy, it shows business competition in its 19th century childhood, 20th century adolescence, and 21st century adulthood. The book highlights new beginnings - the Intelligence Age, highly networked "MegaStrategic Business Entities", and the need for both a "Competitive Knowledge Base" and "Perpetual Strategy Process" to provide an early warning system for executives. This book provides the salient characteristics of successful companies, leaders and business practices of the 21st century. It covers business in Europe, North America and the Asia/Pacific region. Dozens of companies are profiled - Nestle, 3M, Toyota, Royal Dutch Shell, Procter & Gamble, Sony - and many more. This is must-reading for executives, managers, investors, students and others who want to plot a successful course for the future. It is also an invaluable reference tool for...
Competition in the 21st Century by Kirk W. M. Tyson, ISBN 1574440322
Sony > Competition in the 21st Century by Kirk W. M. Tyson, ISBN 1574440322
How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai
"Fujio Mitarai is one of the ablest, most clear-sighted corporate chieftains in the global economy today. Whether cutting unprofitable businesses, pursuing precedent-breaking partnerships or pushing path-breaking manufacturing innovations, Mitarai has immensely improved Canon's financial condition. This must-read book details how Mitarai achieved great success in a most difficult environment." - Steve Forbes, President & CEO, Forbes Inc.
"President and Chief Executive Fujio Mitarai is at the vanguard of a new breed of CEO bent on combining Japanese quality and attention to detail with the U.S. focus on cash flow and shareholder value." - BusinessWeek
"Mitarai has forged a hybrid management style that embraces the hardheaded American pursuit of profit with traditional Japanese business values." - Fortune
"Canon CEO Fujio Mitarai is outshining Sony and Japan's economy by cutting debt, spending on research and exercising his clout.
How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai
Sony > How Canon Got Its Flash Back: The Innovative Turnaround Tactics of Fujio Mitarai