Welcome to Pyongyang
Sixty-five stunning large-format photographs, taken by Charlie Crane during three visits to Pyongyang, are presented in the manner of a North Korean guide-each accompanied by a real North Korean guide's commentary. Pyongyang and its people are presented on their own kitsch terms, while the reader can see beyond the cliches of the "official" line.
Charlie Crane was born in London in 1975 and now works as a photographer for clients including The New York Times, W magazine, Sony, and Ford.
Nicholas Bonner has visited North Korea over fifty times as proprietor of the Beijing-based Koryo Tours. His films include Crossing the Line, about American defectors to North Korea.
Business the Sony Way: Secrets of the World's Most Innovative Company by Shu Shin Luh, ISBN 0470820977
Sony is a global household name. Look around your house – you may have a Trinitron television, a VAIO computer, a PlayStation or a Walkman. Or maybe movie DVDs such as Men In Black and Stuart Little. Or music CDs by Billie Holiday, Michael Jackson or Macy Gray. Sony’ s role in the evolution of electronics over the half a century is undeniable, offering the world the first transistor radio, the first portable stereo, the first home video-game console using three-dimensional graphics, among others. This book tells the story of Sony’ s past and present, and the vision and drive of founders, Masaru Ibuka and Akio Morita. Beyond narrative history, the book serves as a case study for how entrepreneurs, with the right combination of tenacity, passion, creativity and an eye for the future, can build a company from the humblest of beginnings into a global giant, with operating revenues of more than US$50 billion and close to 170,000 employees.
The rapid changes in technology...
Business the Sony Way: Secrets of the World's Most Innovative Company by Shu Shin Luh, ISBN 0470820977
Sony > Business the Sony Way: Secrets of the World's Most Innovative Company by Shu Shin Luh, ISBN 0470820977
Welcome to Pyongyang
Sixty-five stunning large-format photographs, taken by Charlie Crane during three visits to Pyongyang, are presented in the manner of a North Korean guide-each accompanied by a real North Korean guide's commentary. Pyongyang and its people are presented on their own kitsch terms, while the reader can see beyond the cliches of the "official" line.
Charlie Crane was born in London in 1975 and now works as a photographer for clients including The New York Times, W magazine, Sony, and Ford.
Nicholas Bonner has visited North Korea over fifty times as proprietor of the Beijing-based Koryo Tours. His films include Crossing the Line, about American defectors to North Korea.
Welcome to Pyongyang
Sony > Welcome to Pyongyang
Zathura the Movie Sticker Book
This out-of-this-world sticker book for kids features removable stickers fromthe stellar Sony Pictures Imageworks' film adaptation of Chris Van Allsburg'schildren's tale. Full color. Consumable.
Zathura the Movie Sticker Book
Sony > Zathura the Movie Sticker Book
The Customer Experience: How Revolutionary Marketing Can Transform Your Company by Bernd H. Schmitt, ISBN 0471237744
In this follow-up to his bestselling book Experiential Marketing, Bernd Schmitt introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. A must-read for senior executives, marketing managers, and anyone charged to drive growth and spur change.
PRAISE FOR Customer Experience Management
" In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt’ s prescription makes it more satisfying to be a customer, more satisfying to be a brand manager. I hope desperately that every company with which I do business reads this book."
– Martyn Straw, Chief Strategy Officer, BBDO Worldwide
" Schmitt finally identifies the bush that a lot of marketing departments have been beating around. He anchors the activities that cost us millions and billions of dollars to ‘ end game’ objectives that have never before been so beautifully focused."
– Victor J....
Sony > The Customer Experience: How Revolutionary Marketing Can Transform Your Company by Bernd H. Schmitt, ISBN 0471237744
Entertainment Marketing: The Moguls. the Media, and the Magic by Al Lieberman, ISBN 0130293504
Entertainment is now a sprawling $500-billion industry that reaches into every corner of human life. If you're in the entertainment business, your competitors range from athletes to casinos, Disney to Sony, Harry Potter to the Dixie Chicks. How do you differentiate your product and find your market in this incredibly complex and brutally competitive marketplace? This book will show you how.
Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and much more. You'll discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success. You'll also learn how to create tomorrow's blockbuster properties, starting right now.* Marketing and the 4 C's of entertainmentBring together everything that matters: content, conduit, consumption, and convergence* Seize...
Entertainment Marketing: The Moguls. the Media, and the Magic by Al Lieberman, ISBN 0130293504
Sony > Entertainment Marketing: The Moguls. the Media, and the Magic by Al Lieberman, ISBN 0130293504
Ultimate Game Design: Building & Scripting Game Worlds by Tom Meigs, ISBN 0072228997
Filled with tips and techniques from veteran game designers at Sony, Blizzard, Disney, LucasArts, Activision, 3DO, and many others!
Plan, design, and create enthralling game environments complete with richly animated characters and objects by applying the expert techniques described in this one-of-a-kind resource. Veteran game developer Tom Meigs covers the foundations of game design, including previsualization, level stubbing and layout, lighting, texturing, behavior scripting, and using particles, and explains in detail each stage of game development and design. Each chapter features an in-depth interview with a game industry expert as well as case a study based on Tom's real-world experiences working on Sony PlayStation games and various other projects. Plus, you'll get priceless advice on how to get into the game development industry now with details on the different types of jobs available.
Ultimate Game Design: Building & Scripting Game Worlds by Tom Meigs, ISBN 0072228997
Sony > Ultimate Game Design: Building & Scripting Game Worlds by Tom Meigs, ISBN 0072228997
Organic Growth by Jean Frederic Mognetti, ISBN 0470844841
Growth in value is core to any business. In the tumultuous, rapidly changing and highly competitive arena that exists today it is increasingly hard to achieve. High-risk and high-reward strategies such as merging and acquisition are still key to achieving growth, but it is now time to look at your assets and realize the opportunities that exist within your own company.
"Organic Growth shows you how to unleash the sometimes overlooked skills within your organization and to enable you to deliver top-quality service and growth in value.
"'Organic Growth reminds us to confront tough situations head-on and without excuses by continually rejuvenating process excellence for the good of our workforce, customers and shareholders.'
Peter Davies, Chief Operating Officer, International Americas-DHL Worldwide Express
'… In addition to the suggested tools and techniques, Organic Growth provides the reader with business attitudes and behaviours that will build the word growth into...
Organic Growth by Jean Frederic Mognetti, ISBN 0470844841
Sony > Organic Growth by Jean Frederic Mognetti, ISBN 0470844841